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JUNE 27, 2007


Willi's Bottle Art

Wine Bar of Paris, France is pleased to announce the unveiling of this year's limited edition fine art poster as the 21st creation in Willi's Bottle Art Collection. A whimsical mermaid on a plate served with a glass of wine is this year's colorful addition to the unique collection of posters created by Willi's Wine Bar since 1983.

Each year brings the launch of a new poster at the Parisian landmark wine establishment, packed with art and wine lovers, glass in hand, anxious to glimpse and perchance acquire the latest creation. The 2007 release of the 2004 vintage--for the posters are uncorked only once they have been properly aged--designed by the French artist Jacques de Loustal brought down the packed house.

Willi's Bottle Art celebrates wine. It is a fusion of forms, a visual union of wine and art. The Bottle Art Collection is Willi's special contribution to these two sensory worlds. It encapsulates the world of wine in elegant, limited edition posters printed in France, the cradle of great wines of the world.

Willi's Bottle Art is now available in the United States at http://www.williswinebar.us/shop_home.asp

For the past 25 years, Mark Williamson, owner and founder of Willi's Wine bar in Paris, has commissioned an established artist to create an image evoking the fine art of drinking wine, constituting a sought after collection of limited edition fine art posters printed in Paris by master lithographers and serigraphers. La Bibliothèque Nationale, France's National Library, guardian of the country's cultural heritage documents, is currently in the process of acquiring the complete collection of Willi's Bottle Art. For in France and in other parts of the world these posters have become contemporary legends, works to collect and reflect upon. Collectors of Willi's Bottle Art include world-renowned wine authorities Jancis Robinson, Steven Spurrier and Robert Parker. Several posters are already out of print or are in a second limited print run.

Willi's Wine Bar is a highly rated singular Parisian wining and dining establishment, regarded as one of the city of light's finest wine bars ever since it opened its doors in 1980.

Willi's Bottle Art all began with a never released drawing featuring a wine bottle designed by one of France's greatest poster artists, A.M. Cassandre. The 1930's graphic is believed to have been created for an advertising campaign for France's Nicolas wine shops. Willi's acquired the rights to the image and its first original printing in 1983 marked the birth of Willi's Bottle Art. For Cassandre, the poster was "an art form that provides the painter with an ideal opportunity to communicate with a broad public". His 1935 work features a uniquely luminous portrayal of ruby red wine being majestically poured into a glass, Bottle Art in its essence. The mythic poster's 25th anniversary special second edition is limited to 1,000 copies printed on cotton wove.

The unique and original designs of the artists who followed reflect the finesse of the unparalleled diversity of wines that emerge from the good earth . While wine is the underlying theme of Willi's Bottle Art, the styles beguile by their diversity. The posters range from the sensual to the playful. Mermaids, angels, flowers and faces all celebrate wine through Willi's Bottle Art. One finds the evocative in Japanese artist Lyu Hanabusa's peaceful rendition of love. Then there is the slightly provocative with Arthur Cefai's colorful creation featuring a bold turquoise corkscrew. Some proffer spectacular colors while others underscore the muted subtlety of black and white graphics. Each is a unique, decorative work of art. The artists, many of whose works hang in galleries and museums throughout the world, have all risen to the challenge of creating a work of art-Bottle Art-- embodying wine and the art of drinking it. Glimpse the gallery at http://www.williswinebar.us/shop_home.asp

Through Willi's Bottle Art boutique, visitors can now choose and acquire in an easy on-line sequence these sumptuously decorative posters (while they last). They are perfect gifts for oneself or the wine lover one knows. All of the posters are available as limited first editions with only 2,000 posters printed. The luxurious Velin Editions, each hand signed by the artist, number between just 100 & 200 copies. Demand ever so quickly exceeds supply.

 

 

 

 

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